For decades, metro cities such as Delhi, Mumbai, Bengaluru and Hyderabad have been the traditional epicenters of spending power, lifestyle upgrades and aspirational consumption. While they continue to drive India’s consumer growth, Tier 2 and 3 cities are fast emerging as powerful growth centers in their own right.  This expansion is especially visible in the gifting category, where rising incomes and evolving aspirations are fueling a fresh wave of demand. Gifting holds deep cultural significance in India, being central to festivals, milestones, and social traditions, making it both an emotional and economic driver. The numbers tell the story. India’s gifting industry is currently valued at USD 75.16 billion (Rs 6.25 lakh crore) in 2024 and is expected to grow to USD 92.32 billion by 2030.  Nearly 50 per cent-55 per cent this growth over the next five years is expected to come from Tier 2 and 3 markets, fueled by rising disposable incomes and aspirational lifestyles. Co...